Our research team provides feedback on medical and marketplace trends. We have extensive research capabilities, including access to feedback from medical professionals, healthcare leadership, other healthcare professionals, consumers, and patients. We “listen loudly”, using innovative methods and cutting-edge technology to gather high volumes of feedback, often at speed, in order to distill actionable insights.

Empower Market Research to make Actionable Recommendations

Speed to insight, combined with well-informed action, is a competitive advantage. Our Real Time Research (RTR) is a sophisticated approach that is predicated upon our ability to leverage all of our research channels. For example, in order to gain insight into customers’ true perceptions, we rely on a multidisciplinary approach that incorporates market segmentation, behavioral analysis, and demographic profiling. Because of the depth and breadth of our research capabilities, we are able to seamlessly integrate these resources and capabilities to generate valuable insights, newfound knowledge and actionable recommendations in response to research requests.

Explore Our Work to see specific examples of our research.

Research that’s Grounded in Reality and Designed for Action

Our sophisticated survey structuring, expert moderating, and unmatched data collection and analysis give you a strong advantage in a competitive market. While we value innovative techniques, we have two main overall approaches to client research questions. One method represents the “deep dive” approach, which produces detailed, granular feedback. In contrast, the other more generalized approach is premised on gathering feedback that is “good enough” for action. This feedback can be generated in a fraction of the time, often at less cost.

Rapid profiling synthesizes feedback from traditional, digital, social, and mobile sources. Clients can choose the approach that is most suitable for what they want to accomplish with respect to their research question. We field primary research – both qualitative and quantitative, social media research, and various types of secondary research. The breadth and depth of our techniques provide the basis for perceptive insights that is generated from each client engagement. Finally, when we are ready to share feedback, we focus on clear, actionable communication using a variety of techniques in data visualization, such as Perceptogram, our proprietary visual analytics dashboard.

We access key nodes in the healthcare ecosystem, including:

Healthcare professionals (HCPs)
  • Professional physicians that can be targeted by specialty and geography
  • Nurses, physician assistants, office managers, rehab/physical therapists, behavioral health  counselorsand pharmacists.
Domain Key Opinion Leaders (KOL)
  • CEOs and leaders in pharma, biotech, wellness, diagnostics, technology, research, hospital and integrated health systems.
Emerging Market Key Opinion Leaders
  • Corporate, governmental, financial, and healthcare leadership in India, China and Brazil.

Research Services

Primary Market Research (among CEOs, Physicians, Scientists, Consumers/Patients)
  • Qualitative research
  • Quantitative research
  • Voice of customer research
Secondary Market Research
  • Competitive intelligence (US & emerging markets)
  • Research briefs  (on-demand, customized – by condition/technology/clinical opportunity area)
  • Literature review
Visual Information Design
  • User generated content analysis
  • Data visualization
  • Real-time analysis of social sentiment
  • Social listening & feedback
Medical Research Briefs
  • Current disease briefs
  • Disease trends and outlook briefs
  • Country briefs

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